So much has happened in the last 30 years of literacy education, but the tools to support teachers and learners had not kept up. A new generation of learners needed a new generation of teaching tools and techniques. This led to the development of Bug Club, a new globally centred literacy programme. I will explain the development of that programme and highlight some of the key learning we have discovered along the way. We will also investigate some case studies to better understand the teaching and learning strategies that have led to proven improvements in literacy learning in UK primary schools.